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Why “Just Be Nice” Is Terrible Social Advice: Assertiveness vs People Pleasing

  • 5 days ago
  • 3 min read
Two older teens talk calmly in a casual setting, demonstrating assertive communication and healthy boundaries.

Assertiveness Is a Life Skill — Not an Attitude Problem


Let’s Talk About the Worst Advice We Give Kids (and Ourselves)


“Just be nice.”


It sounds harmless. Polite. Well-intentioned.


But in real life?

It’s some of the most damaging social advice we hand out — especially to girls, teens, and emotionally aware adults.


Because “just be nice” doesn’t teach communication.

It teaches suppression.


At the heart of this advice is a confusion many of us grow up with — assertiveness vs people pleasing — and the belief that staying agreeable matters more than staying honest.

Polite Does Not Mean Healthy


Here’s what “just be nice” often turns into:

  • Laughing something off that actually bothered you

  • Saying yes when your body is screaming no

  • Letting comments slide to avoid “making it awkward”

  • Staying quiet so you don’t seem difficult

  • Over-explaining your feelings to be understood


That’s not kindness.

That’s people-pleasing disguised as good manners.


And it quietly erodes confidence over time.

The Difference Between Being Nice and Being Assertive


Being nice focuses on how others feel.

Being assertive includes how you feel too.


Assertiveness sounds like:

  • “That doesn’t work for me.”

  • “I’m comfortable with this, but not that.”

  • “I need a moment to think before answering.”

  • “I’m not upset — I just want to be clear.”

  • "I'm not interested in speaking to you."


Notice what’s missing?


No apology tour.

No emotional monologue.

No defensiveness.


Just calm clarity.

Why This Starts So Early


Many kids — especially socially aware ones — learn very young that:

  • Agreeableness = approval

  • Silence = peace

  • Discomfort = something to push through


So they become:

  • Easygoing

  • Flexible

  • “So mature for their age”


Until one day, they’re teenagers or adults who don’t know how to speak up without guilt or snapping.


That’s not a personality flaw.

That’s a missing skill.

Real-Life Examples (That Feel Uncomfortably Familiar)


This is where “just be nice” shows up in everyday life:

  • Staying in a conversation that’s draining because exiting feels rude

  • Letting a friend repeatedly cross small lines because “it’s not that serious”

  • Agreeing to plans you don’t want because you don’t want to disappoint

  • Smiling through discomfort to keep the peace


None of these moments are dramatic.

But stacked together? They teach your nervous system to ignore itself.

Emotional Regulation Is the Missing Link


People often confuse assertiveness with aggression.


But true assertiveness actually requires emotional regulation.


It means:

  • Pausing before reacting

  • Naming what you need without escalating

  • Staying grounded when someone doesn’t love your answer


That’s why assertiveness isn’t about confidence alone — it’s about capacity.


And capacity is teachable.

This Is Why “Just Be Nice” Falls Short


“Just be nice” doesn’t teach kids or adults:

  • How to disagree respectfully

  • How to say no without shutting down

  • How to handle discomfort without avoidance

  • How to stay kind and self-respecting


It teaches compliance — not communication.


And eventually, compliance turns into resentment.

Teaching a Better Skill Set


Instead of “just be nice,” we should be teaching:

  • “You can be kind and clear.”

  • “You’re allowed to pause before answering.”

  • “Discomfort doesn’t mean danger.”

  • “You don’t owe access to everyone.”

  • "You don't have to be mean to get your point across."


These lessons show up throughout my adult communication and boundaries courses, where we practice assertive language, emotional regulation, and real-life scenarios that help adults stop over-explaining and start communicating with confidence.


They’re also reinforced in age-appropriate ways through our student curriculum — because these skills shouldn’t be learned the hard way later.

Here's the Truth


If being nice is costing you your voice, it’s no longer politeness — it’s self-abandonment.


You’re allowed to be warm and honest.

Kind and clear.

Respectful and boundaried.


That’s not rude.


That’s emotionally intelligent.

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