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The Etiquette of Networking: Building Professional Relationships

In today's interconnected business world, networking isn't just a buzzword—it's a fundamental skill that can significantly impact your career. Building and nurturing professional relationships can open doors to new opportunities, collaborations, and invaluable insights. However, to make the most of networking, one must understand and practice proper networking etiquette. In this blog post, we'll explore the etiquette of networking and how it can propel you forward in your professional journey.

1. The Foundation: Authenticity and Sincerity

Effective networking begins with authenticity and sincerity. Instead of approaching networking solely as a means to an end, aim to connect with others genuinely. People appreciate sincerity, and it forms the basis of lasting professional relationships. Instead of thinking, "How can this person help me," think to yourself, "How can I get to know this person better." People want to help people that they like. Getting to know someone on a personal level has tremendous benefits.

2. The Art of Introduction

A well-crafted introduction is your networking passport. When introducing yourself, be clear, concise, and engaging. Share your name, profession, and a brief statement about what you do and what you're passionate about. Take a moment to pause between your first and last name; you don't want it to be smooshed together. A smile and firm handshake also go a long way in making a positive first impression. I always like to wear something that helps me stand out among the crowd. You can do a bold lip, a pocket square, or wear your signature colors.

3. Active Listening

One of the most overlooked aspects of networking etiquette is active listening. Pay close attention to what others are saying, ask thoughtful questions, and show genuine interest in their responses. You should be listening more than you are talking. This demonstrates respect and helps you build rapport. One trick I use is nodding my head and mirroring their body language. If they smile, you smile. If they tell you something shocking, look shocked! Mirroring helps others feel connected to you and ultimately helps you feel closer.

4. Value Exchange

Effective networking is a two-way street. Offer value to your contacts by sharing your expertise, insights, or resources. At the same time, be open to receiving knowledge and assistance from others. Building relationships is about mutual benefit.

5. Follow-Up Gracefully

After making initial connections, don't let them wither away. Follow up with a thank-you email or message, referencing your previous conversation. This shows your continued interest and appreciation for the connection. Ideally, you will follow up within the week. I like to keep a small, flat box on my desk to hold all of the business cards I collect. I empty my purse out and place the cards in that box after every event so that they don't get lost in the shuffle.

6. Respect Boundaries

Networking events and platforms provide opportunities for interaction, but it's crucial to respect others' boundaries. Avoid being overly persistent or intrusive. If someone declines further contact, graciously accept their decision. In addition, do not, I repeat, do not place new contacts on your newsletter or email campaign without their consent! This is not only tacky and spammy, but it is also illegal.

7. Elevator Pitch Mastery

Craft a concise and compelling elevator pitch that highlights your unique strengths and what you can offer professionally. You never know when you'll have a brief moment to make a lasting impression. Try this: "You know how _______ (problem)? Well, I ________ (how you solve the problem). This is way more interesting than, "I am the owner of XYZ."

8. Be Mindful of Time

At networking events, be mindful of your conversations' duration. While it's essential to connect, monopolizing someone's time can be seen as discourteous. If you've been chatting with the same person for more than ten minutes, offer to continue the conversation at a later date. It is so unfortunate when people attend networking events just to sit next to and chat with the people they already know. After all, the whole point of networking is to mingle and get to know others.

9. Gratitude and Acknowledgment

Express gratitude to those who have helped you along the way. A heartfelt thank-you note or a small token of appreciation can strengthen your professional relationships.

10. Online Networking Etiquette

In the digital age, online networking is just as vital as in-person interactions. Maintain professionalism in your online presence, respond promptly to messages, and engage thoughtfully in discussions on social media and professional networks. Show up to Zoom meetings dressed as you would if it were in person, at least on the top half! 😉

Networking isn't about collecting business cards or LinkedIn connections; it's about building authentic and mutually beneficial relationships. Networking etiquette serves as the compass that guides you through this journey. By approaching networking with sincerity, active listening, and respect for others, you can forge connections that not only advance your career but also enrich your professional life. So, go ahead, practice the etiquette of networking, and watch as your network blossoms into a valuable asset on your path to success.


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